GRIFFITH COLLEGE
ASSIGNMENT 2: HOSPITALITY STUDENTS’ PERCEPTIONS OF SUSTAINABILITY
Context
Due to the complex nature of the tourism and hospitality industry, it is important for future industry workers to have a good understanding of sustainability. The purpose of this assignment is to examine future workers’ (hospitality students) perceptions of sustainability, highlighting any differences between male and female students. This will assist hospitality educators and hotel managers to understand hospitality graduates’ understandings to improve future education and training.
Due Date
Week 6 – Thursday @ 9am
Assignment Weighting
25%
Assignment Marks (Total 25)
Components:
Presentation of results and drawing conclusions - style of results, structure of results, appropriateness of conclusions
Overall - structure of report, overall presentation, clarity of expression, literature review, methodology
Assignment Task
You are to conduct a study to find out about students’ understandings of sustainability
according to male and female hospitality students. The full dataset for the study is available on the Griffith College portal.
The focus of your assignment will be to:
Examine the responses of both male and female students discussing their understanding of sustainability in the hotel industry
Twelve cases have been selected from which you are to examine each to determine if there are differences in the perceptions between male students and female students regarding the key aspects of sustainability they believe are important.
Format of Assignment Report (2,000 words)
Title Page, the report body, a reference list, (1.5 line spacing, font 12)
Introduction, Literature Review and Research Questions
Describe the objectives of the qualitative study. Use the comments provided in Assignment # 1 to improve your literature review (300-400 words using 3 journal article references) relating to the aspects of sustainability in the hotel industry, highlighting any gender differences in the way in which students perceive sustainability. List the research questions that your analysis will answer. More details will be provided in the tutorials.
Research Methods
Describe the research methods used in the study. Important aspects of the
methods section include:
The methodology used;
Analysis - how the data was analysed.
Description of Sustainability Themes
Present a 'realistic report' (see lecture notes) with rich description of the main reason themes.
Highlight and discuss differences between the two groups of students.
Conclusions
Present in several sentences the general conclusions of your analyses.
Handing in Material
More information regarding the completion of this assignment will be given in your tutorials during weeks 1-6.