Increase the use of female condoms among African American Women by 7.5% by the end of the social marketing campaign
The aim of the social marketing intervention is to increase the use of female condoms as a way of preventing the spread of HIV. The objective is to raise awareness that will normalize the use of female condoms and, therefore, report an increase of about 7.5% in condom use during the last sexual encounter.
Increase the use of Medicaid to get female condoms among African American Women in South Florida by 25%
Florida is among the States in the United States that provides reimbursement for female condoms. This provides an opportunity for women to get access to female condoms free of charge through their insurance. This increases access to the condoms and is a cost-effective approach to remain safe.
Increase the prescription of female condoms by providers by 35%
It is essential that health care providers encourage the adoption of female condoms. In Florida this can be done through prescriptions as Medicaid allows for reimbursement. This will help raise awareness among the target population is where they can get access to female condoms at a cost-effective way.
Increase self-efficacy in negotiating for condom use by 47%
It is i9mportant to ensure that African American Women can negotiate for condom use with their partners. This will be evaluated through a survey of the confidence of the target population in negotiating for condom use.