1: Here is the link to the product and campaign that I selected.
https://www.campaignlive.co.uk/article/pedigree-launches-global-feed-good-campaign-bbdo/1345230
The product is PEDIGREE dog food and the campaign is called “FEEL THE GOOD”.
2: There is no special requirements with the quantity or selection of the academic resources. However, it will be better to use the theories from our lectures and readings.
3: The words in the product analysis should be less than the words in the target audience analysis.
4: In the target audience analysis, detailed secondary resources and data are required. It is also important to point out one specific primary audience group.